Paid Media
Paid Media is where DVD Growth runs performance advertising across Google Ads, Meta (Facebook and Instagram), and TikTok — precision-targeted campaigns built to convert, backed by tracking and attribution that ties every dollar of ad spend to revenue.
Paid ads should be a revenue engine, not a mystery line item. DVD Growth builds performance marketing campaigns with clean tracking first, so you always know what's actually driving revenue — then launches precision-targeted creative and scales what works.
We manage paid search and Performance Max on Google, paid social on Meta and TikTok, retargeting, and continuous creative testing — killing losing ads fast and doubling down on winners, all measured against return on ad spend (ROAS) and cost per acquisition (CPA).
What's included
Google Ads & Performance Max
Paid search, shopping, and Performance Max campaigns for high-intent demand.
Meta ads (Facebook & Instagram)
Paid social campaigns and creative testing for scalable acquisition.
TikTok ads
Short-form video advertising and creator-style creative that converts.
Retargeting & attribution
Pixel setup, tracking, and multi-touch attribution that tie spend to revenue.
Google Local Services Ads
Pay-per-lead ads that put service businesses at the top of Google, with lead tracking and follow-up built in.
Creative testing & CRO
Continuous ad and landing-page testing to lower CPA and raise ROAS.
Frequently asked questions
What is paid media management?
Paid media management is the strategy, setup, creative, and ongoing optimization of paid advertising campaigns — across platforms like Google Ads, Meta, and TikTok — to acquire customers profitably and tie ad spend to measurable revenue.
How do you measure paid ad performance?
DVD Growth measures paid media against return on ad spend (ROAS), cost per acquisition (CPA), and incremental revenue, using proper tracking and attribution so every campaign's contribution to revenue is clear.
Which ad platforms do you manage?
DVD Growth manages Google Ads (search, shopping, and Performance Max), Google Local Services Ads for service businesses, Meta ads across Facebook and Instagram, and TikTok ads, plus retargeting across all of them.