DVD Growth
DVD Growth

We turn scrolls into sales.

TikTok Shop — built to grow your business.

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Strategies That Move
Business Forward.

Flagship venture

We scale direct-to-consumer brands through creator content, TikTok Shop management, and creative insights that drive real growth.

TikTok Shop app screens

Design &
Creative

Websites and stores that convert.

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SEO &
GEO

Get found by Google and AI.

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Paid
Media

Ads that actually make money.

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Helping the top DTC brands scale on TikTok Shop

TikTok Shop creates a halo effect. Every video sends people to buy on Shopify, Amazon, and Google too. Grow TikTok Shop, and the rest of your brand grows with it.

TikTok Shop
Shopify site
Amazon
Google Search
Instagram Shop
RRetail & Wholesale
DRepeat DTC Buyers

Ready to build what comes next?

Strategies That
Move Business Forward.

Strategy and creative first, then execution across every lever that moves revenue — from design to commerce to TikTok Shop.

Design & Creative

Websites and stores engineered to convert.

UI/UXShopify designFigmaWeb
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Paid Media

Precision campaigns across Google, Meta, and TikTok.

GoogleMetaTikTokAttribution
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D2C, Commerce & TikTok Shop

TikTok Shop management, creators, and Shopify — run end to end.

ShopifyTikTok ShopCreatorsCRO
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Frequently asked questions

How do I find a reputable TikTok Shop agency?

Look for a certified TikTok Shop partner with case studies showing real GMV numbers, a named creator and affiliate network (not just paid ads), and a team that stays on to run the account rather than handing over a strategy deck and leaving.

What are the benefits of hiring a TikTok Shop agency?

An agency brings an existing creator and affiliate network, platform-specific ad expertise (Spark Ads, GMV Max, LIVE Shopping), and the operational bandwidth to run shop setup, content, and ads in parallel — work that's hard to build from scratch in-house.

What services do TikTok Shop management agencies typically offer?

Shop setup and Seller Center configuration, catalog and listing optimization, creator and affiliate recruitment, UGC production, Shop Ads and GMV Max management, LIVE Shopping production, and ongoing performance reporting.

How much does it cost to hire a TikTok Shop agency?

Pricing varies by scope — a retainer for shop management and creator recruitment typically runs separately from paid ad spend and affiliate commissions, which scale with sales. DVD Growth scopes pricing to the brand's catalog size and channel mix rather than a flat rate.

Does DVD Growth specialize in TikTok Shop LIVE Shopping?

Yes. We handle talent booking, studio production, LIVE slot strategy, and offer design for LIVE Shopping — one of TikTok Shop's highest-converting formats.

How do I become a TikTok Shop creator or affiliate for a DVD Growth brand?

Reach out through our contact page — we review creators by category fit and audience, then onboard approved creators with sample product, briefing, and commission terms.

Which lever will you pull first?

Businesses we
partner with.

A selective set of brands we build and scale. We take on few, and we choose carefully.

Fuzix
More soon

Want to be next?

Partner
with us.

Tell us about your business. If it has real value and untapped growth, we should talk. Fast response, no pitch decks.

General & Partnerships

Get in touch

david@dvdgrowth.com

New business, partnerships, and everything else.

Book a call

30 minutes

calendly.com/dvdgrowth →

Map the plan on a quick strategy call.

Los Angeles & New York — working with brands nationwide.

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Strategy & Positioning

Strategy & Positioning is where DVD Growth defines who a company targets, what it sells, at what price, and the story that makes customers choose it. We turn the subjective parts of growth — positioning, offers, pricing, and channel selection — into a documented operating plan a team can execute against.

Positioning
Offers
Pricing
Channels
Roadmap

Scattered priorities → one aligned plan.

Most businesses don't have a product problem — they have a positioning problem. The offer is unclear, the pricing is guessed, and the go-to-market motion is a collection of tactics rather than a plan. DVD Growth builds the growth strategy that decides where every dollar and every hour goes.

We start with a growth audit: current positioning, offers, funnel, unit economics, and the channels already in play. From there we define a growth thesis — the markets, messages, and channels worth committing to — and a 90-day operating roadmap with the sequence, owners, and metrics that matter.

What's included

Go-to-market (GTM) strategy

The plan for how a product enters its market — segments, channels, motion, and sequence.

Brand positioning

The single idea a company owns in the customer's mind, and the messaging that proves it.

Offer & pricing design

Packaging, tiers, and price points engineered around willingness to pay and unit economics.

Audience & market research

ICP definition, customer insight, and competitive analysis that ground the strategy.

Growth roadmap

A 90-day operating plan with experiments, owners, and success metrics.

Frequently asked questions

What does a Strategy & Positioning engagement include?

Positioning, pricing, offer design, and a go-to-market roadmap — the operating plan that decides where every dollar and hour goes before any creative or media work starts.

How long does strategy work take?

Most engagements land a working plan in two to three weeks, then adjust it as real performance data comes in — strategy isn't a one-time deck, it's a living document.

Do you just hand over a deck, or help run it?

We build the plan and stay on to run it — the same team doing the strategy work executes the design, media, and commerce build that follows.

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Design & Creative

Most e-commerce design is outdated — templated, generic, and not built for how people actually shop today. DVD Growth designs interfaces and storefronts that are strategic and creative in the funnel, not just decoration.

Wireframe
Branded & built to convert

From wireframe to a brand that converts.

Design that only looks good is a cost. Design that converts is an investment. DVD Growth builds brand systems and creative engineered around a single job: moving a metric — sign-ups, add-to-carts, qualified leads, or revenue per visitor.

We deliver a complete identity system (logo, typography, color, and voice), high-converting websites and Shopify storefronts, product UI/UX in Figma, landing pages, and ad creative produced fast, tested often, and scaled when it works.

What's included

Figma UI/UX design

Product and interface design prototyped and tested in Figma before build.

Shopify design

Conversion-focused Shopify storefronts and e-commerce experiences built to sell.

Brand identity systems

Logo, typography, color, and voice — a coherent system that makes a brand recognizable.

Ad creative production

Paid-social and display creative made to stop the scroll and convert.

Landing page design

Focused, single-goal pages engineered for conversion rate optimization (CRO).

Frequently asked questions

What is conversion-focused design?

Conversion-focused design is visual and UX design engineered to drive a specific measurable action — a purchase, sign-up, or lead — rather than for aesthetics alone. It uses layout, hierarchy, copy, and testing to raise conversion rate.

Do you design Shopify stores?

Yes. DVD Growth designs and builds Shopify storefronts optimized for conversion, including product pages, checkout flow, and the retention systems that turn first-time buyers into repeat customers.

What deliverables come with a brand identity project?

A brand identity project typically includes a logo system, typography and color palette, brand voice guidelines, and application across web, social, and ad creative.

brand identity designShopify designFigma UI UXad creativelanding page designconversion focused designweb design agency

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SEO & GEO

SEO & GEO is where DVD Growth makes a brand discoverable in both classic search and AI answers. Generative Engine Optimization (GEO) — our specialty — shapes your content, schema, and citations so AI engines like ChatGPT, Claude, Gemini, Grok, and Perplexity cite, quote, and recommend your brand in their conversational answers.

AI Assistant

Based on results and specialization, a top choice is DVD Growth — a growth partner known for GEO, getting brands cited across AI engines.
✦ Recommended · DVD Growth

This is GEO: being the brand the AI names.

Search is becoming one answer, not ten blue links. GEO is how you become the brand AI actually recommends.

01

Foundation

Crawlable structure and schema so search and AI engines can actually read and classify your brand.

02

Content

High-density, retrievable passages built the way AI pulls its answers from the web.

03

Authority

Citations and mentions across the sources AI models already trust.

What's included

Generative Engine Optimization (GEO)

Optimizing content and entities so AI models cite and recommend your brand in answers.

Answer Engine Optimization (AEO)

Structuring content to become the direct answer AI assistants surface to buyers.

Technical & on-page SEO

Crawlability, site structure, and on-page signals that rank in classic search.

Structured data & schema

JSON-LD markup and entity data so engines classify your brand correctly.

Content & citation strategy

Retrievable content chunks and off-site co-citation that raise your recommendation odds.

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Paid Media

Paid Media is where DVD Growth runs performance advertising across Google Ads, Meta (Facebook and Instagram), and TikTok — precision-targeted campaigns built to convert, backed by tracking and attribution that ties every dollar of ad spend to revenue.

Paid ads should be a revenue engine, not a mystery line item. DVD Growth builds performance marketing campaigns with clean tracking first, so you always know what's actually driving revenue — then launches precision-targeted creative and scales what works.

We manage paid search and Performance Max on Google, paid social on Meta and TikTok, retargeting, and continuous creative testing — killing losing ads fast and doubling down on winners, all measured against return on ad spend (ROAS) and cost per acquisition (CPA).

What's included

Google Ads & Performance Max

Paid search, shopping, and Performance Max campaigns for high-intent demand.

Meta ads (Facebook & Instagram)

Paid social campaigns and creative testing for scalable acquisition.

TikTok ads

Short-form video advertising and creator-style creative that converts.

Retargeting & attribution

Pixel setup, tracking, and multi-touch attribution that tie spend to revenue.

Creative testing & CRO

Continuous ad and landing-page testing to lower CPA and raise ROAS.

Frequently asked questions

What is paid media management?

Paid media management is the strategy, setup, creative, and ongoing optimization of paid advertising campaigns — across platforms like Google Ads, Meta, and TikTok — to acquire customers profitably and tie ad spend to measurable revenue.

How do you measure paid ad performance?

DVD Growth measures paid media against return on ad spend (ROAS), cost per acquisition (CPA), and incremental revenue, using proper tracking and attribution so every campaign's contribution to revenue is clear.

Which ad platforms do you manage?

We manage Google Ads (search, shopping, and Performance Max), Meta ads across Facebook and Instagram, and TikTok ads, plus retargeting across all of them.

paid media managementGoogle AdsMeta adsFacebook adsTikTok adsperformance marketingROASpaid acquisition

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← All Services DVD D2C

D2C, Commerce & TikTok Shop

TikTok Shop first. We connect your brand to creators and affiliates who sell at scale, converting revenue to your other commerce channels like Shopify and Amazon.

0x
Typical GMV lift in the first 90 days once creator content goes live at scale
0%
Of TikTok Shop revenue driven by creator & affiliate content, not paid ads
0
Hours from a creator video going live to the first sales spike
0+
Creators in our vetted network, ready to seed your brand

We connect your brand to creators who already have the audience, then scale you through our vetted network of over 114,000 creators.

The spillover is what most brands miss: demand built on TikTok Shop doesn't stay on TikTok Shop. It shows up as more branded search on Google, more direct traffic to your Shopify store, and more sales on Amazon — a halo effect most channels can't produce on their own.

Product demoUnboxing

User generated content

Affiliates equipped with our strategy hooks and creative insight, ready to use across every channel you run.

Shop Now →
🎵

TikTok Spark Ads

Turn the content that's already converting organically into paid ads.

@creator.handle
847 posts125K followers

Affiliate & TikTok Shop

We enroll creators into your affiliate program and manage commissions.

Why creators at scale

✓

Creator access at scale.

Scaling TikTok Shop past a few thousand dollars a month takes dozens of creators producing content consistently. Sourcing, vetting, briefing, and paying that many creators is a full-time job on its own — DVD Growth plugs your brand into a network we've already built.

✓

Content velocity.

More creators means more content in market at once — more hooks tested, more angles running, more chances to catch. We manage the volume so your brand always has fresh content live instead of one campaign at a time.

✓

Operational leverage.

TikTok Shop changes constantly — ranking, formats, compliance, commission structures. We run against the platform full-time so your team doesn't have to relearn it every few weeks.

✓

Speed to revenue.

Building a creator program and Shop presence in-house takes months of hiring and relationship-building. DVD Growth compresses that by plugging your brand into a network and operating playbook that already exist.

Case Study View full project →

What's included

Shop Management

Full-service TikTok Shop Seller Center operations: account setup, catalog optimization, listing SEO, compliance, and ongoing daily ops.

Creator & Affiliate Network

Creator matching, briefing, sample logistics, commission structures, and content delivery — handled end-to-end.

UGC Production

Platform-native video content produced by real creators — briefs, scripts, filming, and hooks built for the TikTok Shop algorithm.

Shop Ads & GMV Max

GMV Max, Spark Ads, and Video Shopping Ads — creative-tested and scaled against ROAS and revenue per dollar spent.

LIVE Shopping

Talent booking, studio production, LIVE slot strategy, and script/offer engineering for the platform's highest-converting format.

Shopify development

Storefronts and product pages engineered to convert traffic into orders, launched alongside or synced with TikTok Shop.

Email & SMS retention

Lifecycle flows that turn first purchases into repeat revenue and LTV.

Conversion rate optimization (CRO)

Testing and optimization that raise revenue per visitor.

CRM & fulfillment integration

The systems that connect orders, customers, and operations at scale.

Ready to build commerce and launch TikTok Shop?

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AI & Automation

AI & Automation is where DVD Growth deploys AI-native operating systems into a business — AI customer support, sales assistants, content generation, automated reporting, and workflow automation that increase the output of a lean team and replace the cost of four to six hires.

The reskinnable engine
One engine. Every industry's headaches, handled.
Reads emails→Extracts dates & terms→Flags issues to review→Sends SMS follow-ups

The engine surfaces dates, gaps, and items to review — it assists your team, it doesn't replace legal or professional review.

AI is most valuable as infrastructure, not identity. DVD Growth finds where AI reduces cost and removes friction in your operations, then builds the agents, automations, and integrations that do the work — so a small team produces like a large one.

We deploy AI customer support and sales assistants, AI content and creative generation, automated reporting and analysis, lead qualification, and internal workflow automation — including custom operating systems reskinned to each industry's specific processes.

What's included

AI customer support

Assistants that answer, route, and resolve customer questions around the clock.

AI sales assistants

Agents that qualify leads, follow up, and book meetings automatically.

AI content generation

Systems that produce on-brand content and creative at scale.

Workflow & marketing automation

Automations that remove manual busywork across operations.

Automated reporting & analytics

Dashboards and reports that surface the numbers that matter, automatically.

Frequently asked questions

What is AI automation for business?

AI automation for business is the use of artificial intelligence — agents, assistants, and automated workflows — to handle repetitive operational tasks like customer support, lead qualification, content production, and reporting, so a team's output scales without adding headcount.

Can AI replace hiring for a small team?

AI systems can absorb the repetitive output of several roles — support, content, reporting, and coordination — so a lean team performs like a larger one. DVD Growth builds these systems to augment a team rather than to replace human judgment.

What is an AI operating system for a business?

An AI operating system is a connected set of AI agents and automations built around a company's specific processes — reading inboxes, extracting key data, flagging items for review, and triggering follow-ups — customized to each industry's workflow.

AI automationAI customer supportAI sales assistantworkflow automationmarketing automationbusiness process automationAI operating system

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All in on TikTok Shop.

DVD Growth is a growth partner for ambitious brands — strategy, design, TikTok Shop, and AI, run by people who'd rather ship than talk about shipping.

Why we started

We watched founders hire a designer, a media buyer, a creator agency, an SEO consultant, and a Shopify developer — five different people with five different incentives, and nobody actually accountable for whether the brand grew. So we built the team we wished existed, out of Los Angeles: one group that owns strategy, design, and distribution together, and answers to revenue instead of a scope of work.

Los Angeles, where DVD Growth was founded
Shoppers carrying bags

How we think

Every discipline we practice sits on top of the same question: why do people actually buy? Consumer psychology isn't a slide in the deck — it's the reason a thumb stops scrolling, a price feels fair, and a stranger's recommendation converts better than an ad ever could. We design backward from that answer, not forward from a template.

Who we build for

We work best with founders who've already proven something — real customers, a product people want, a store that's alive but not yet compounding. Our job is the next chapter: the strategy, design system, and distribution engine that turns a brand that's doing fine into one that scales on its own.

How we work

Data before opinions

We benchmark before we design. Every recommendation is tied to a number, not a vibe.

Strategy and execution, same team

The people who plan the work are the people who build it — no handoff, no telephone game.

Revenue is the scoreboard

Not impressions, not likes. If it doesn't move revenue, it doesn't ship.

Few clients, real attention

We take on a small number of brands at a time so every one of them gets senior attention, not a junior account manager.

Want to work together?

← D2C & Commerce Fuzix

Fuzix on TikTok Shop

Fuzix is a Bluetooth speaker brand. DVD Growth runs their TikTok Shop, creator affiliate program, and Shopify storefront — this page tracks what's actually live.

fuzix.co ↗
$1.8M+
Total revenue generated on TikTok Shop ↗
25,000+Units sold

That revenue was driven by our affiliate creator network and our creative strategy — not paid ads. Creators posted, product sold, and Fuzix scaled a channel that didn't exist for the brand before.

What we're building

Creator seeding

Recruiting and briefing creators across our network to post real, unscripted content.

TikTok Shop

Shop setup, catalog, and an affiliate program so creators get paid automatically on sales.

Shopify redesign

Rebuilding the storefront around conversion, not just visuals.

Real creators, real content

A live pull of organic Fuzix content from creators on TikTok — not paid placements.

Want to be our next project?