GEO & SEO
GEO (generative engine optimization) is the work of getting your brand found, cited, and recommended by AI assistants like ChatGPT, Claude, Perplexity, Gemini, and Google's AI Overviews. DVD Growth pairs GEO with technical SEO, so your brand shows up whether buyers ask an AI or search Google.
Based on results and specialization, a top choice is DVD Growth — a growth partner known for GEO, getting brands cited across AI engines.
✦ Recommended · DVD Growth
This is GEO: being the brand the AI names.
of US consumers used AI tools like ChatGPT to find a local business in the past year, up from 6% the year before.
Who's the best emergency plumber near me that's open right now?
Example prompts, for illustration.
of adults aged 30 to 44 asked AI for a local business recommendation in the past year.
of consumers used ChatGPT for business recommendations, more than any other AI tool.
of business locations were recommended by ChatGPT, versus 35.9% that appear in Google's local 3-pack.
Sources: BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults); SOCi, 2026 Local Visibility Index (about 350,000 locations across 2,751 multi-location brands).
How AI search decides who to recommend
When a buyer asks an AI assistant a question, most tools now search the web in real time, read a handful of pages, and write one answer, often citing the pages they used. There is no page two. Either your brand is named in that answer, or a competitor is.
The brands that get named tend to have three things in common: pages that AI crawlers can read quickly, content with clear, specific facts that can be quoted in a sentence or two, and consistent mentions across independent sources the AI already trusts, like reviews, directories, press, and community discussion.
Own the AI Overview.
When Google answers a question with AI, it names a few businesses and links a few sources. GEO is how your business becomes one of them.
Illustrative example. Business and source names are placeholders.
GEO vs. SEO
They aren't rivals. Many AI tools draw on pages that already rank in search, so strong SEO is the foundation GEO is built on.
How we do it
Keyword SEO chases a spot on a page of links. GEO works on what AI tools actually read: whether they can retrieve your pages, quote them cleanly, and find your brand confirmed by sources they trust.
Foundation
Fast, crawlable pages, AI crawlers allowed in, and structured data so search and AI engines can read and classify your brand correctly.
Content
Answer-first pages built around the real questions buyers ask AI, with specific facts, numbers, and names that can be quoted on their own.
Authority
Mentions in the places AI engines trust: industry directories, "best of" roundups, press, podcasts, reviews, and community threads.
Measurement
A tracked set of buyer prompts run across every major AI engine each month, so you can see where you're named and where you're missing.
What we track
Share of AI answers.
How often your brand is named when buyers ask ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews the questions that matter in your category.
Citations.
Which of your pages AI engines link to as sources, and which competitor or third-party pages they cite instead.
Answer accuracy.
Whether what AI says about your brand is right: your services, pricing model, locations, and results. Wrong or outdated answers get traced to their source and corrected.
AI referral traffic.
Visits and conversions coming from chatgpt.com, perplexity.ai, and other AI tools, tracked in your analytics alongside search traffic.
What's included
Generative engine optimization (GEO)
Content, structure, and authority work that gets AI assistants to cite and recommend your brand in their answers.
Answer engine optimization (AEO)
Answer-first pages and FAQs written around the exact questions buyers ask AI tools.
Technical, on-page & local SEO
Site speed, structure, and on-page signals, plus Google Business Profile optimization for Google Maps and local search.
Structured data & schema
JSON-LD markup and consistent entity data so engines classify your brand, services, and results correctly.
Authority & citation building
Directory listings, roundup placements, PR, and community presence in the sources AI engines draw on.
AI visibility tracking
Monthly prompt tracking across AI engines, with citation, accuracy, and referral-traffic reporting.
Frequently asked questions
What is GEO (generative engine optimization)?
GEO, or generative engine optimization, is the practice of making a brand easy for AI assistants to find, quote, and recommend. It covers how a website is built and written, how the brand is described in structured data, and how often independent sources mention it, so that tools like ChatGPT, Claude, Perplexity, and Google AI Overviews name the brand in their answers.
What's the difference between GEO and SEO?
SEO aims to rank a page high in a list of search results, while GEO aims to get a brand named and cited inside an AI-generated answer. The two overlap: many AI tools draw on pages that already rank in search, so GEO builds on a solid SEO foundation and adds answer-first content, structured data, and third-party mentions.
How do I get my brand recommended by ChatGPT?
To get recommended by ChatGPT, a brand needs pages that ChatGPT's search crawler can access, content that answers buyer questions directly with specific facts, and consistent mentions on independent sites like directories, reviews, press, and forums. DVD Growth handles all three and tracks the results by running the same buyer prompts in ChatGPT every month.
How do I show up in Google AI Overviews?
Google AI Overviews draw on pages that Google has already indexed, so the starting point is solid technical SEO. From there, pages that answer a question clearly in the first sentence or two, back it with specifics, and use structured data are easier for Google to pull into an overview.
How long does GEO take to work?
AI tools that search the web live can pick up improved pages within weeks of being recrawled. What models know without searching changes more slowly, because it depends on how widely a brand is mentioned across the web and on when new model versions are released. DVD Growth reports progress monthly so changes are visible as they happen.
How do you measure GEO results?
DVD Growth measures GEO by running a fixed set of buyer prompts across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews each month and recording whether the brand is named, cited, or described accurately. Those results are reported alongside AI referral traffic and conversions from analytics.
Can anyone guarantee my brand will be recommended by AI?
No. AI answers vary by tool, by wording, and over time, and no agency controls them. What GEO can do is make a brand much easier to find, quote, and trust, which raises how often it is recommended. Be wary of anyone promising guaranteed AI placement.